Business Management

Category: Business Management

Get Out of the Rat Race

Posted on June 27, 2016 by Andy Turner

We’ve all worked in jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach you need to consider every job an opportunity to learn something new that you can apply down the line to find success.

When you give people the tools they need to come up with non-ordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no pay at all and you needed to come up with some ingenious ways of making money? I bet you could have found a diamond in that rough. This idea can also be used in your own company.

Now, I don’t recommend going into the next meeting declaring that no one will receive pay anymore, but you can tell them that their potential raises, bonuses and other perks are now dependent on their creativity in ways to enhance business.

Let’s talk about a great concept called financial literacy. This certainly isn’t something they taught you in school, but is still essential to know. So, what is financial literacy?

The old school way teaches people to be good employees and not employers. This mindset will never make you wealthy. You need to focus on becoming a good employer. You also need to learn how to not only attain wealth, but sustain wealth for generations. This is what financial literacy is all about.

So, how do you get out of the rat race and start working toward a wealthier future? You need to understand the difference between an asset and a liability. Take a look at your own life and you’ll probably find the following:

Assets

Real Estate
Stocks
Bonds

Intellectual Property

Liabilities

Mortgage
Consumer Loans
Credit Cards

You’ve probably been fooled into thinking things like your house, car and entertainment system are assets. They aren’t! Assets should be continuing to MAKE you money. When you continue to struggle, you are not building wealth. If you’re primary income is from wages and each time you make more money, you pay taxes – you’re not really creating wealth either, are you?

So, if buying a house isn’t an asset (and it’s not because you spend about 30 years of your life paying it off), then what is? Here are some of the best assets to attain and when you can start to actually see wealth being created because of it:

Average time of holding on to an asset before selling it for a higher value:

1 year

Stocks (Startups and small companies are good investments)
Bonds
Mutual funds

7 years

Real estate
Notes (IOUs)
Royalties on intellectual property
Valuables that produce income or appreciate

So, here are the steps to getting out of the rat race and onto your journey of creating wealth:

Understand the difference between an asset and a liability.
Concentrate your efforts on buying income-earning assets.
Focus on keeping liabilities and expenses at a minimum.
Mind your own business.

If you need help getting out of the poor mindset and into the wealthy one, Click Here to try our FREE test drive and get all the help you need from a sales and marketing strategist.

We went through the first three and next time we’ll talk about how to mind your own business to keep your eye on the prize.

Prepare for Lift Off!

Posted on June 20, 2016 by Andy Turner

Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them to work in your word of mouth campaign.

We are going to wrap up this series on word of mouth where we give you the specific steps to create a word of mouth campaign.

Now, let’s take a look at those steps:

Seed the market. Find some way to get the product into the hands of key influencers.
Provide a channel for the influencers to talk and get all fired up about your product.
Offer lots of testimonials and other resources.
Form an ongoing group that meets once a year in a resort and once a month by teleconference.
Create fun events to bring users together and invite non-users. Saturn, Harley-Davidson and Lexus have all been successful with this approach.
Develop cassettes, videotapes and clips on your Website featuring enthusiastic customers talking with other enthusiastic customers.
Create custom CDs/DVDs for each potential customer.
Hold seminars and workshops.
Create a club with membership benefits.
Pass out flyers.
Tell friends.
Offer special incentives and discounts for friends who tell their friends.
Put the Internet to work.
Do at least one outrageous thing to generate word of mouth.
Empower employees to go the extra mile.
Encourage networking and brainstorm ideas.
Run special sales.
Encourage referrals with the use of a strong referral program.
Use a script to tell people exactly what to say in their word of mouth communication.

These are all amazing ways you can get the word out about your products and services and start a word of mouth campaign that takes on a life of its own. Before you can release your word of mouth campaign out into the world, you need to go through the checklist to make sure you’ve covered all the essentials.

Here’s your word of mouth campaign checklist:

Are all of your communications sending the same simple message? If it can’t survive word of mouth, it’s not a compelling story.
Is your product positioned as part of a category? E.g.”A dandruff shampoo that doesn’t dry your hair.”
Are your examples outrageous enough to be shared?
Do you enhance your materials with success stories from real people?
Are you using experts effectively and in an objective manner?
Have you created mechanisms so people can follow up on the word of mouth they hear, as well as simple ways of enquiring or ordering?
Have you made the decision process easy for customers?
Have you created events and mechanisms so that once a year your prospects hear about your product and it is easier to try or buy?

These are all essential elements to take keep in mind when taking a second or even third check over your word of mouth campaigns. I hope you’ve found this series on word of mouth to be a great resource and are getting ready to put it into action for your own products and services.

Remember, if you need help with anything in this series, Click Here to try our FREE test drive and to gain access to the best resources, tools and sales and marketing strategist you can find.

Put it to Work!

Posted on June 13, 2016 by Andy Turner

In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign.

We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. These are offered by George Silverman which you can find in his amazing book The Secrets of Word of Mouth Marketing.

Here they are:

Give them something worth talking about
Cater to your initial customers shamelessly
Give them incentives to engage in word of mouth
Ask them to tell their friends
The customer is always right
Always tell the truth
Surprise the customers by giving them a little more than they expected
Give them a reason to buy, make them come back and refuse service from anyone else other than you
Make eye contact, and smile, even through the telephone
Find ways to make doing business with you a little better: a warmer greeting, a cleaner floor, nicer lighting, a better shopping bag, extra matches, faster service, free delivery, lower prices, more selection.
Never be annoyed when a customer asks you to change a large note even if he doesn’t buy anything.
The customer is your reason for being. Never take her for granted. If you do, she will never come back, and will go straight to your competition.
Always dust off items, but never let the customer see you doing it.
Never embarrass a customer, especially by making him feel ignorant.
Never answer a question coming from a desire to show how smart you are. Answer with a desire to help the customer make the best decision.
Never shout across the store, “How much are these condoms?” or anything about the personal items a customer is buying.
When you don’t know, say so. Do whatever you can to find out the answer.
Every customer is special. Try to remember their names.
Don’t allow known shoplifters into the store.
Don’t ever let two sales staff talk when a customer is waiting. The worst thing you can do is count your cash while a customer is waiting.
If you can suggest something better, they will be grateful. Always respect their choice.
Never pressure anyone into buying anything.
Never knowingly give bad advice. Just help people come to the right decision.
Personally visit the store of the competition or assign people to visit and report back to you.
Hire a shopping service to prepare periodic reports on how your people are treating your customers.
If you hear of a store where the management is insulting the customers, buy it, then put up the sign “Under New Management” outside. Then sell it later based on the increased sales.
One expert (in the pharmacists case, a nurse or doctor) who is convinced you are better brings hundreds of customers and their friends through word of mouth.
Always look for ways to make a stranger a customer.
People will walk several blocks to save a dollar, or see a smile, or be treated right.
Always run a sale promotion or an offbeat event. Make them come back to see what you are cooking up next.
Use the best sign-maker you can find and pay him more than anybody else.
If someone is mad at you, they will tell everyone who will listen for as long as they are angry, maybe even longer. So correct any dissatisfaction, and ask customers to send their friends.
Treat your employees and salespeople who sell to you the same way you treat your customers.
Have a zero error system. There may be terrible consequences for example, if a mistake is made filling a prescription. Have people check each other’s work for safety.
Occasionally make intentional mistakes to see if people are checking.
Always measure your performance.
Always ask a customer to “come back soon”
If customers say they are moving away, offer to send them their favourite items by post.
Tell jokes.

I know this is a lot of information to digest, so we’re going to wrap up this lesson and leave you with the homework of going through and taking a look at the tips and tricks you like best. Also, look for tips that fit your company, products, services and target customers for the most effectiveness.

If you need help with this process, Click Here to try our FREE test drive and get all the help you need from a sales and marketing strategist.

Search & Implement

Posted on June 6, 2016 by Andy Turner

People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, infact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new.

As you research word of mouth, there are some questions you need to ask along the way:

What are the users willing to tell the non-users?

Exactly how do your customers describe your product?
What are the non-users willing to ask the users?
What are the things they need to know, but are unwilling to ask?
What happens when these issues are raised?
Exactly what do your prospects have to know in order to trigger purchase?
Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
How do your customers persuade their friends to use your product?
How do your customers suggest they initially get to know or try your product?
What warnings, safeguards, tips and suggestions do your customers suggest to your prospects?
Are your sales messages, positioning and important facts about your product getting through and surviving word of mouth?
What messages do you need to inject into the marketplace in order to turn the tide in your favour and how will you deliver them?

There are two main reasons why word of mouth research is so important:

To get the real impression and feedback from customers
To define word of mouth itself and the concept it creates

There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model.

2-2-2- Model

What this breaks down to is:

2 groups of customers
2 focus groups of prospects
2 mixed groups (enthusiasts & skeptics)

In these groups you need to ask the following questions:

What would you tell a friend?
How would you persuade a skeptic?
What questions would you anticipate from a skeptic?
How would you answer their objections?

The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but an independent party to avoid adding pressure to the situation.

We’re going to transition a bit and talk about how to construct a word of mouth campaign. First we’ll take a look at the essential ingredients you need to put together a campaign. These ingredients are:

A superior product
A way of reaching key influencers in your marketplace
A cadre of experts willing to bat for you
A large number of enthusiastic consumers
A way of reaching the right prospects
One or more compelling stories that people will want to tell to illustrate your product’s superiority
A way to substantiate, prove, or back up your claims and how the product will work in the real world
A way for people to have a direct, low-risk experience, a demo, sample or free trial
A way of reducing overall risk, an ironclad guarantee

Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from a strong word of mouth program. Some of these situations are:

When there are credibility problems
When there are breakthroughs
When there are marginal improvements
Where the product has to be tried in large numbers or over time
Where there is high risk in trying the product
With older or mature products that have a new story that people tend to ignore
With unfair competitive practices such as spreading rumours, or telling lies about your product
When there are governmental or other restrictions on what you may say or claim directly

While, most of the word of mouth tactics are positive for your word of mouth program, there are a few products to avoid using in this program. They are:

Products where a seminar would not provide meaningful added value
Products that can’t be tried and where there is no consensus among experts
Products that are clearly inferior, without having a compensating superiority for similar products
Products that are so personal or emotional that rational discussion is irrelevant to the decision
Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.

This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, Click Here to try our FREE test drive to get all the help you need with our world class resources and tools.

Science of the Memes

Posted on May 30, 2016 by Andy Turner

Today I’d like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans.

Memes

This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products and services. People are more likely to try a new product or services when they feel protected and reassured by the masses.

It’s been determined that spreading ideas is essential to the survival of a society. There are 5 main situations where this occurs. They are:

Crisis
Mission
Problem
Danger
Opportunity

Think of evangelism. This is a prime example of people not only spreading the word, but convincing people to jump on board and start to spread the word themselves. To do this effectively, you need to incorporate a few key things that always catch people’s eye:

Sex
News
Unique Results
The Unusual
Helping Others
Secrets

Next we are going to switch gears a little and talk about viral marketing. While, traditional marketing can be used to your advantage, the reality is viral and online marketing is the king of the castle. You can spread the word online like the plague, if you know what to do. Here are some simple steps to do this:

Find an interesting idea
Make it easy for people to experience or trial
Spread the idea while people who are in close contact with others
Take advantage of existing communication methods
Develop the way of trying your product in such a way that it automatically draws more try-ers

Some great places to use viral marketing are:

Geocities
Ebay
Roger Wilco
ICQ
AOL Instant Messenger
MSN Instant Messenger
Winamp
Hotmail
“Tell A Friend” Buttons
E-Greeting Cards

There are six things everyone should be doing to benefit from word of mouth on the Internet:

Put word of mouth components on your website
Assign people to monitor your viral marketing
Place testimonials in different places on your website to walk a customer through the purchasing cycle
Set up an email marketing campaign
Stay up to date on what products and services the experts in your industry are recommending
Use your website to demonstrate the great ways people are using or finding success with your products and services

Here are other non-viral Internet opportunities to explore:

iPhone’s
Handheld PC’s
Blackberrys
and other well connected electronic devices

This wraps up the lesson on traditional and viral marketing. If you need help putting together any of the plans or successes in this lesson, Click Here to try our FREE test drive to get all the help you need to put these plans into action.

Word of Mouth Meets Customers Head-On

Posted on May 16, 2016 by Andy Turner

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process.

They are:

Give the product a chance and transitions from a “no” to a “maybe”.
Check out the options and investigate the different products available.
Observe the product to check for potential benefits, features and operations to see if there is a fit with their needs.
Become a customer and purchase their first item. They will be discriminate with their first product as they form their opinion of you.
Purchases again and starts spreading positive word of mouth as an advocate of your products.

So, let’s take a closer look at each one of these.

From “No” to “Maybe”

This stage is really important because if your potential customers don’t even take a second look at your products and services, then you have no chance of sealing a deal. This is why you need to offer credible information and well thought out pricing, guarantees and incentives.

Investigating Your Products

At this stage they are taking a closer look at your product line to see if there is actually anything that could benefit their life. This is where you need to make sure your hard information is right out there in front for the customers to see and compare.

Trial Period

Customers often feel more at ease and ready to purchase when there is some sort of a trial in place. They usually want to try vicariously through someone else, so they don’t feel any risk involved. A good way to offer this is through demo videos, product demonstrations or a tour of your facilities. This stage may invoke a reaction of “I tried it and liked it. You should check it out.”

Make a Purchase

At this stage, they have taken the risk of purchasing one of your products or services and are now evaluating how easy, convenient, cost effective and satisfying your product or service is. At this stage a common reaction would be, “It was really easy to use and learn from. It’s really great, you should get it!”

Advocates for Yours Products

At this last stage of decision making the customer is immensely pleased with your product and often keeps using it and/or comes back for more products and services. They are likely telling everyone they know how much they like it, that they use it every day and have already (or will be) back to your establishment for more.

We talked a minute ago about the different types of purchasers. Now we are going to take a closer look at their characteristics, so you can figure out which tactics are best to use at the right stage of the decision making process.

The Innovator

Wants to stand out from the crowd
Know what’s hot and trendy
Likes “strange” or “weird” new products
Wants to be the first to try and will talk about it animatedly

Early Adopter

Driven by excellence
More concerned with possibilities than realities
Always looking to be a leader
Always looking for a new vision

Middle Majority

Wants to be perceived as competent
Concerned about practicality and easy comparisons
Needs an easy way out if not satisfied
Wants products that meet the industry standard

Late Majority

Generally skeptical and wants to know the risks upfront
Needs to shop around for the best deal
Needs a support system
Wants what everyone else has

Laggard

Needs it to be completely safe and traditional
Needs reassurance that nothing will go wrong
Won’t try new things unless it’s the last resort
Will search for loopholes and problems
Wants to use it in the standard industry way

As you can see, each type of consumer wants something just a little different depending on their personality type. The key to successful word of mouth is to target and cater to each type of consumer. If you need help identifying the types of consumers you are currently helping and how to attract the types you are lacking, Click Here to try our FREE test drive for the resources and tools you need to get the job done.

Next time we’ll talk about how word of mouth messages are delivered and what you can do to help facilitate that.

Harness the Power of Word of Mouth

Posted on May 9, 2016 by Andy Turner

Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harness the power of word of mouth. So, let’s get started!

There are six steps to harnessing word of mouth:

Understand your customers’ values and priorities, this will help you understand why they would buy your products.
Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards.
Identify which decision stages are needed for your product to be adopted.
Use the information from steps 2 & 3 to figure out which wording and word of mouth tactics are going to work using the Decision Maker Matrix (we’ll talk about this in a minute).
Put together the resources for the highest word of mouth impact.
Create and implement your word of mouth campaign.

The Decision Maker Matrix is based on years of trial and error by George Silverman. It essentially charts to different concerns you may come across when working with different adopters and putting together a decision process for each one.

We are now going to move on to the 30 ways to harness the power of word of mouth:

Use Experts

Experts can come in many forms and all their opinions should be taken into consideration when putting together a word of mouth campaign. Some experts to gather information from include:

Customers
Suppliers
Experts
Salespeople
Experts’ roundtables
Experts’ selling groups

Seminars, Workshops & Speeches

These venues are a perfect opportunity to gather information. People who attend these types of events are used to giving feedback, so you can use a survey or other method to gather information you can look over later. Some events to use are:

Speakers program
Seminars
Group selling
Dinner meetings
Peer selling groups
Teleconferenced experts’ panels
Trade show events/opportunities

“Canned” Word of Mouth

The concept of “canned” word of mouth is using hard and online products to get feedback and offer information at the same time. Some ideas for these are:

Videotapes
Audiotapes
World Wide Web
CD’s

Referral Selling

As we’ve talked about before a referral program can help with a variety of things in building your business. By using some of the following tactics and opportunities you can find out exactly what you need to do to generate positive word of mouth. These tactics and opportunities are:

Testimonials
Networking
Referral Selling Program

“New” Media

The concept of “new” media is the use of up and coming media sources and opportunities to get the word out about your products and services and listen for the feedback about them. Here’s some of the “new” media options:

Hotlines
Faxback services
Web-based word of mouth, such as forums, e-mail, etc.
Call centers

Using Traditional Media for Word of Mouth

Using traditional media is a great way to get feedback. These are still considered main stream ways of interacting with the public and consumers. Some traditional media outlets are:

Customer service
PR
Placements
Events
Promotions
Word of mouth in ads, sales brochures, or direct mail
Salesperson programs, sales stars, or peer training,
Word-of-mouth incentive programs (“Tell-a-friend” programs)
Customer gifts they can share with their friends (articles, how-to manuals)

Internal Word of Mouth

Encourage employee word of mouth and sharing feedback with family, friends and others
Offer rewards or commission for word of mouth success

As you can see there are tons of ideas you can work with to increase your level of positive word of mouth marketing. If you need help with any of this, Click Here to try our FREE test drive to access our exclusive resources that can help you put this whole thing together.

Word of Mouth Tactics – Part 3

Posted on May 2, 2016 by Andy Turner

Last time we talked about the second part of word of mouth tactics that help you put together a system to help shorten the purchasing decision time of your customers that can increase your profits immensely.

Today we’re going to talk about the nine levels of word of mouth that gives you a tool to measure the word of mouth circulating around your company, products and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it.

So, launching into the nine levels of word of mouth it should seem relatively obvious that the negative levels are, well, negative and the positive levels are positive.

Minus 4

This is the worst of the worst and means your product is creating a scandal. Remember, when the popular over-the-counter pain relievers, like Tylenol, were deemed unsafe? You won’t want that kind of word of mouth.

Minus 3

Disgruntled customers are going out of their way to convince other consumers from purchasing your products and services. They are boycotting you.

Minus 2

While, not outwardly boycotting, when customers are asked about you they will give a negative response.

Minus 1

At this level, people are mildly dissatisfied and while not outwardly talking about it, they will have an opinion if asked. Now they may purchase from you despite their negative feelings, this can be a little confusing.

Level 0

This is sort of a neutral place to be. Customers are using your products, but don’t really talk about it. People rarely ask them about it, so they aren’t sharing their opinion with others. This can be a bit of a slippery slope, because you don’t want to turn that neutral experience into a negative one. In fact, you should work to make it a positive one.

Plus 1

At this level we are finally starting to work our way into the positive word of mouth about your company, products and services. Plus 1 signifies that people are generally pleased with your products, but unless asked, don’t really say anything about them.

Plus 2

When asked, your customers will talk about how much they love your products.

Plus 3

Customers will go out of their way to talk about your products, services, company and their shopping experience with you. This is most evident when you see how people recommend movies to their friends and family.

Plus 4

Your product is the toast of the town. There is an obvious buzz going around and your business is the place to be. People are not only talking about your great products and services, but they are talking about their shopping experience, your customer service and how they perceive the company to help them in the future.

Some great examples of Plus 4 companies are:

Lexus
Harley Davidson
Saturn Cars
Netscape
Apple Computers
Celestial Teas

We’re going to leave this lesson for you to mull over and take a look at what kind of word of mouth you are generating. If you need help with this process, Click Here to try our FREE test drive to get help from our experienced sales and marketing strategist.

Next time we’re going to talk about the 30 ways to harness the power of word of mouth.

Word of Mouth Tactics – Part 1

Posted on April 18, 2016 by Andy Turner

Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is.

Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and clients who will sustain your business for a long time.

Now, as positive as word of mouth can be for your business, the other side of the coin is how negative it can be as well. Bad news seems invariably to travel faster than good news and if you have a less than high-quality product or weak customer service system, then your customers will tell everyone they know to not buy your products and services.

The age of technology has proved to be an amazing benefit in the world of word of mouth. With blogs, podcasts, online marketing, forums, social networking and all the other online mediums available it’s making it easier and easier for consumers to share their experiences. And, remember this is all free advertising for you.

Let’s take a minute to talk about the importance of shortening the customer decision cycle to help customers/client choose more quickly and easily. There are three great ways to increase sales by shortening the decision cycle. They are:

Increase the overall spend per purchase per customer

Increase your number of customers

Increase frequency of purchases

Let’s take a deeper look at decision speed. Offer simplicity, ease and a fun purchasing atmosphere and you’ll help your customers make their decisions quicker and more confidently. When this happens your customers will buy more frequently, spend more money than usual, refer friends and make the decision to purchase more quickly. This can raise your market share by over 100 times.

The time it takes your customer to decide and purchase far outweighs any other component of marketing. When you focus on customer decision speed it forces you to take a hard look at your company and brand image, positioning, value, customer service, guarantees and product quality.

The next area I want to talk about quickly is how to minimise the friction, or stress, involved with decision-making. No matter how easily people find decision making there is a certain amount of anxiety we all experience when making a purchase, especially from a new source or for a large amount of money. When you help to minimise this emotional response, you will soothe your customers’ anxiety and they will make their decision quicker and more confidently.

There are a few secrets to accelerate the customers’ decision-making progress:

Your benefits, features, claims and promises must be obvious, clear and concise.
The information you offer must be complete, easy to understand, credible and balanced.
Use comparisons that show a marked difference.
Your guarantees must be rock solid and more than the customer expects.
Make trial periods easy.
You must have simple evaluations of your products or services.
Testimonials need to be relevant and positive.
Your support, delivery and other operational systems must be perfect.
Your website can be as good as you make it. You can offer more than information, you can offer an experience that guides your customers gently through the decision making process to make it easy for them to buy. Take it a step beyond by offering toll-free support numbers, software downloads to help with the process or other classy and informative ways to reassure your customers that you are there with them every step of the way and have nothing to hide.

This wraps up the first post in our series on word of mouth. If you need help identifying your target market and the issues they face in their purchasing experience that is making their decision time longer, Click Here to try our FREE test drive and work with a sales and marketing strategist to come up with the best way to smooth out your purchasing experience.

Next time we’ll talk about the power of word of mouth and what exactly this powerful tool is and can be used for.

Multiply on Your Maximising Resources – Part 4

Posted on April 11, 2016 by Andy Turner

The last few posts have talked about how to multiply the resources that you’ve worked hard to maximise. So far we’ve covered:

Call in the Troops
Bring ‘Em Out of the Woodwork
Black Sheep Clients
Olympic-Size Sales Staff
Open Water Fishing
Call for Back-Up
Go Big Online
Bartering with the Best
Give Away the Farm

Today we’ll finish up this series with the last three ways to multiply your maximised resources. We’ll cover:

Finding Your Pot of Gold
Stay at the Top of Your Game
Wealth from the Inside Out

These areas are all key to keep up the momentum you’ve found in making what you have work harder for you.

Finding Your Pot of Gold

You must always have a goal you’re working toward in order to stay on course. Your goal needs to be something you can attain and utilise your full potential. Don’t be afraid to aim high, just make sure you are clear on what your goal is and exactly what you need to do to get there. You need to continue to hold yourself accountable to your goal and raise the bar as you accomplish the steps to your goal.

Stay at the Top of Your Game

Once you’ve mastered these areas, you need to make sure you are staying competitive and constantly coming up with new ways to use your new tools. Don’t rest on one success when there are more on the horizon. To continue to be successful your business must continue to learn and evolve.

Wealth from the Inside Out

Wealth and riches are defined within yourself, not by your profits or the world beyond. You can use all these strategies in both your business and life to find a greater level of success. When you naturally reflect who you are and what you mean, you will automatically attract the right people to you. This will happen in life and in business.

You are capable of reaching your goals as long as they are well defined and a solid road is built to them.

Throughout the last seven lessons we’ve talked about how to take a hard look at the resources you currently have right in front of you and maximise them to get the most out of what you already have. Then turning around and multiplying those maximised resources to take them to the next level.

If you need help with any of these areas, steps or processes, Click Here to try our FREE test-drive to gain access to our resources, tools and our sales and marketing strategists