Mark Twain had it right, Chip and Dan Heath say when he said that “A lie can get halfway around the world before the truth can even get its boots on.” Chip and Dan have become the de-facto sticky brothers through their bestselling book Made To Stick. As they say on their website “Urban legends, conspiracy theories, and bogus public health scares circulate effortlessly.” And I think a lot of you have probably seen that. Meanwhile, people with important ideas: businessmen, educators, politicians, journalists, and so on, and so on, really struggle to make their ideas stick. And it’s a
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