Harness the Power of Word of Mouth
Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harness the power of word of mouth. So, let’s get started! There are six steps to harnessing word of mouth: Understand your customers’ values and priorities, this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps